Study: What Do Boxers Earn On Social Media?

Social media gives boxers the opportunity to connect with their fans, spread the word on upcoming fights, and share the goings-on in their lives. They can also earn money through social media via product promotion and sponsored posts.

Fans will follow their favourite stars and boxers in order to keep up with the latest gossip and support them, but what exactly can boxers earn on social media? Geezers Boxing uses social media data to reveal the earning potential of 25 boxers.

Methodology

Using Twitter and Instagram data, we recorded the total followers and engagement rate across both platforms for 25 boxers. We then used the Influencer Marketing Hub to calculate the maximum USD per post before converting this into GBP. The results were ranked by total potential earnings across both Twitter and Instagram.

For the purposes of consistency of data, we opted not to include YouTube and TikTok data, as not all of the boxers listed had profiles on these platforms.

Floyd Mayweather holds the title on Twitter

Twitter is a popular choice for celebrities looking to utilise social media, with Backlinko reporting that there are over 397 million users on the platform. It is fast-moving and allows people to engage in news and communities as things are happening. This rapid pace and the easy ability to share content from your favourite boxers make it a popular platform.

How much boxers can earn from just one post on Twitter varies. We discovered that the highest earner was Floyd Mayweather, with the maximum earnings per post at £72,524.02. With nearly 8 million followers, he is the most popular boxer and also has the potential to make the most money from just one Tweet.

Logan Paul, who has built up a following as a YouTuber, comes 2nd with potential earnings of £58,072.19 per post with a 6,297,420-strong audience. By comparison, Yordenis Ugás comes in 25th, with nearly 20,000 followers and a potential earning per post of £181.63.

Rank	Boxer Name	Twitter Handle	Twitter Followers	Maximum Earnings Per Post (£)
1	Floyd Mayweather	FloydMayweather	7,864,625	£72,524.02
2	Logan Paul	LoganPaul	6,297,420	£58,072.19
3	Mike Tyson	MikeTyson	5,705,108	£52,610.15
4	Jake Paul	jakepaul	4,158,069	£38,344.95
5	Anthony Joshua	anthonyjoshua	3,373,192	£31,106.49
6	Manny Pacquiao	MannyPacquiao	2,678,867	£24,703.12
7	Tyson Fury	Tyson_Fury	2,075,705	£19,142.97
8	Canelo Álvarez	Canelo	1,956,511	£18,043.03
9	Khabib Nurmagomedov	TeamKhabib	1,795,784	£16,560.96
10	Deontay Wilder	BronzeBomber	755,004	£6,964.03
11	Gennady Golovkin	GGGBoxing	634,086	£5,848.24
12	Ricky Hatton	HitmanHatton	576,246	£5,314.31
13	Chris Eubank Jr	ChrisEubankJr	373,639	£3,446.05
14	Dillian Whyte	DillianWhyte	347,426	£3,204.45
15	Tommy Fury	tommytntfury	280,627	£2,590.30
16	Terence Crawford	terencecrawford	257,628	£2,378.21
17	Errol Spence Jr	ErrolSpenceJr	245,395	£2,263.86
18	Chris Eubank	ChrisEubank	220,238	£2,033.33
19	Callum Smith	CallumSmith23	161,109	£1,486.50
20	Josh Taylor	JoshTaylorBoxer	148,099	£1,368.46
21	Nigel Benn	NigelGBenn	129,042	£1,191.41
22	Oleksandr Usyk	usykaa	101,774	£940.59
23	Óscar Valdez	oscarvaldez56	52,610	£485.97
24	Liam Williams	Liamwilliamsko	37,601	£347.65
25	Yordenis Ugás	YordenisUgas	19,444	£181.66

Khabib Nurmagomedov earns the most on Instagram

While Twitter has a reputation for being a fast-paced platform, Instagram is known for being highly visual. Boxers can easily share photos, promotional material, and videos from fights. It has become extremely popular, with Backlinko reporting that it has seen a rise to 1 billion active users since its launch.

Instagram works differently from Twitter, which may explain the changes in the top boxers on this platform. Over on Instagram, Khabib Nurmagomedov has the most earning potential, with over 32 million followers and a maximum earning per post of £79,478.46.

Floyd Mayweather does well on Instagram as well as Twitter, with 27,700,000 Instagram followers and the potential to make £66,744.03 per post. Welsh boxer Liam Williams sits at number 25 on Instagram, with the potential to earn up to £294.16 per post with an audience of 47,101 followers.

Rank	Boxer Name	Instagram Handle	Instagram Followers	Maximum Earnings Per Post (£)
1	Khabib Nurmagomedov	khabib_nurmagomedov	32,500,000	£79,478.46
2	Floyd Mayweather	floydmayweather	27,700,000	£66,744.03
3	Logan Paul	loganpaul	21,900,000	£53,676.88
4	Jake Paul	jakepaul	18,600,000	£45,455.05
5	Mike Tyson	miketyson	16,200,000	£39,616.03
6	Anthony Joshua	anthonyjoshua	13,300,000	£32,632.09
7	Canelo Álvarez	canelo	12,400,000	£30,399.76
8	Manny Pacquiao	mannypacquiao	6,700,000	£16,670.88
9	Tyson Fury	gypsyking101	5,400,000	£13,277.39
10	Gennady Golovkin	gggboxing	4,200,000	£10,373.01
11	Tommy Fury	tommyfury	3,900,000	£9,749.64
12	Deontay Wilder	bronzebomber	2,800,000	£6,928.07
13	Oleksandr Usyk	usykaa	1,600,000	£4,037.15
14	Errol Spence Jr	errolspencejr	783,101	£2,876.17
15	Terence Crawford	tbudcrawford	750,376	£2,755.37
16	Chris Eubank Jr	chriseubankjr	622,256	£2,280.46
17	Dillian Whyte	dillianwhyte	446,000	£1,639.57
18	Óscar Valdez	oscarvaldez56	433,125	£1,593.46
19	Ricky Hatton	rickyhitmanhatton	323,968	£1,187.72
20	Josh Taylor	joshtaylorbox1	217,866	£802.27
21	Callum Smith	callumsmith23	172,659	£632.59
22	Yordenis Ugás	yordenis_ugas	164,734	£605.85
23	Nigel Benn	nigelbennofficial	124,951	£461.07
24	Chris Eubank	chriseubanksnr	123,555	£457.38
25	Liam Williams	liamwilliamsko	47,101	£294.16

Combined earnings on Twitter and Instagram

Which boxers come out on top when it comes to the total combined potential earnings per post? Unsurprisingly, the top three consist of Floyd Mayweather, Logan Paul, and Khabib Nurmagomedov. With 35,564,625 total followers, Floyd Mayweather could make £139,252.95 from one post on both platforms.

In positions 23, 24, and 25 we have Nigel Benn, Yordenis Ugás, and Liam Williams. Nigel Benn has amassed 253,993 followers across his Twitter and Instagram accounts and could make £1,652.30 when posting once on both Twitter and Instagram.

These potential earnings, alongside their careers as professional boxers, shows just how powerful social media can be.

Rank	Boxer Name	Total Followers	Total Combined Potential Earnings Per Post (£)
1	Floyd Mayweather	35,564,625	£139,252.95
2	Logan Paul	28,197,420	£111,736.95
3	Khabib Nurmagomedov	34,295,784	£96,029.01
4	Mike Tyson	21,905,108	£92,216.18
5	Jake Paul	22,758,069	£83,790.91
6	Anthony Joshua	16,673,192	£63,731.66
7	Canelo Álvarez	14,356,511	£48,437.54
8	Manny Pacquiao	9,378,867	£41,369.52
9	Tyson Fury	7,475,705	£32,416.85
10	Gennady Golovkin	4,834,086	£16,219.49
11	Deontay Wilder	3,555,004	£13,890.59
12	Tommy Fury	4,180,627	£12,338.61
13	Ricky Hatton	900,214	£6,501.33
14	Chris Eubank Jr	995,895	£5,725.89
15	Errol Spence Jr	1,028,496	£5,139.47
16	Terence Crawford	1,008,004	£5,133.02
17	Oleksandr Usyk	1,701,774	£4,977.19
18	Dillian Whyte	793,426	£4,843.50
19	Chris Eubank	343,793	£2,490.44
20	Josh Taylor	365,965	£2,170.49
21	Callum Smith	333,768	£2,118.86
22	Óscar Valdez	485,735	£2,079.21
23	Nigel Benn	253,993	£1,652.30
24	Yordenis Ugás	184,178	£787.43
25	Liam Williams	84,702	£641.74

What boxers share on social media

Boxers share a variety on their social media platforms, from their upcoming matches to competitions. Recently, Anthony Joshua used his Twitter platform to share a competition to win some Rival Boxing gloves signed by him, which earned over 1,000 retweets.

Which boxers do you follow online? Connect with us on social media and join in the discussion today.