The Most Engaging Boxers On Social Media

Most celebrities and influencers use social media to build their online presence, connect with their community, and promote products. Boxers have seen great success with platforms like Instagram and Twitter, allowing them to make millions promoting everything from boxing gloves to sparring pads.

Followers are important for online personalities, but engagement holds more weight. So which boxers have the most engaged followers online?

Methodology

Using Twitter and Instagram data, we recorded the total followers and engagement rate across both platforms for 25 boxers. We then used the Influencer Marketing Hub to calculate the maximum USD per post before converting this into GBP. Using this information, we then calculated the actual worth for each boxer based on engagement rate to find the highest worth per post.

For the purposes of consistency of data, we opted not to include YouTube and TikTok data, as not all of the boxers listed had profiles on these platforms.

Tyson Fury and Yordenis Ugás rule Twitter

The fast-paced nature of Twitter makes it the place to engage with news and events as they are happening. However, if you don’t have the right type of content, users aren’t going to engage with you. Of the 25 boxers we looked at, the average engagement rate was just 0.71%, which isn’t the optimal engagement rate social media users want.

That said, it seems that Yordenis Ugás has figured out the Twitter formula. Ugás has the highest Twitter engagement rate out of all of the boxers we examined, engaging 2.27% of followers with the content he shares.

While Floyd Mayweather has the maximum £ per post of £72,703.93, when it comes to the highest actual worth per post, we have to turn to Tyson Fury. With a strong engagement rate of 1.17%, it makes Fury’s actual worth per post £224.53, the highest of all of the boxers we looked at. By comparison, Floyd Mayweather’s actual worth per post is £43.62.

Boxer Name	Twitter Followers	Engagement Rate	Max. £ Per Post	Actual Worth Per Post (£)
Tyson Fury	2,075,705	1.17%	£19,190.45	£224.53
Logan Paul	6,297,420	0.27%	£58,216.24	£157.18
Jake Paul	4,158,069	0.19%	£38,440.07	£73.04
Deontay Wilder	755,004	0.96%	£6,981.30	£67.02
Anthony Joshua	3,373,192	0.20%	£31,183.65	£62.37
Khabib Nurmagomedov	1,795,784	0.31%	£16,602.05	£51.47
Mike Tyson	5,705,108	0.09%	£52,740.65	£47.47
Chris Eubank	220,238	2.19%	£2,038.37	£44.64
Floyd Mayweather	7,864,625	0.06%	£72,703.93	£43.62
Canelo Álvarez	1,956,511	0.24%	£18,087.79	£43.41
Tommy Fury	280,627	1.55%	£2,596.73	£40.25
Josh Taylor	148,099	2.30%	£1,371.86	£31.55
Terence Crawford	257,628	1.31%	£2,384.11	£31.23
Gennady Golovkin	634,086	0.50%	£5,862.74	£29.31
Manny Pacquiao	2,678,867	0.08%	£24,764.40	£19.81
Oleksandr Usyk	101,774	1.72%	£942.92	£16.22
Errol Spence Jr	245,395	0.53%	£2,269.48	£12.03
Chris Eubank Jr	373,639	0.26%	£3,454.60	£8.98
Nigel Benn	129,042	0.56%	£1,194.37	£6.69
Yordenis Ugás	19,444	2.27%	£182.11	£4.13
Dillian Whyte	347,426	0.07%	£3,212.40	£2.25
Óscar Valdez	52,610	0.46%	£487.18	£2.24
Callum Smith	161,109	0.12%	£1,490.18	£1.79
Liam Williams	37,601	0.24%	£348.51	£0.84
Ricky Hatton	576,246	0.01%	£5,327.50	£0.53

Logan Paul and Óscar Valdez come out on top for Instagram

The highly visual nature of Instagram makes it easier and more likely for followers to engage with the content shared, with the average engagement rate at 2.98%, which is higher than the engagement rate on Twitter for any of the boxers we looked into.

On Instagram, Óscar Valdez has the highest engagement of 6.47% amongst their 433,125 followers. The combination of photos, reels, and Instagram stories gives him the advantage over many other boxers on Instagram.

As we know from a previous study, Khabib Nurmagomedov has the most Instagram followers and the highest potential per post. However, it seems that the combination of a high engagement rate and regular activity online means that it is Logan Paul with the greatest actual worth per post of £2,009.91.

Boxer Name	Instagram Followers	Engagement Rate	Max. £ Per Post	Actual Worth Per Post (£)
Logan Paul	21,900,000	3.80%	£53,802.76	£2,009.91
Jake Paul	18,600,000	4.06%	£45,561.64	£1,823.85
Canelo Álvarez	12,400,000	5.58%	£30,471.05	£1,671.11
Khabib Nurmagomedov	32,500,000	1.15%	£79,664.85	£902.67
Tommy Fury	3,900,000	6.19%	£9,772.51	£583.05
Mike Tyson	16,200,000	1.27%	£39,708.94	£496.90
Anthony Joshua	13,300,000	0.95%	£32,708.61	£305.16
Tyson Fury	5,400,000	2.08%	£13,308.53	£271.27
Floyd Mayweather	27,700,000	0.38%	£66,900.55	£254.22
Oleksandr Usyk	1,600,000	6.07%	£4,046.61	£234.56
Gennady Golovkin	4,200,000	1.93%	£10,397.34	£195.77
Deontay Wilder	2,800,000	2.77%	£6,944.31	£187.32
Errol Spence Jr	783,101	5.63%	£2,882.91	£106.48
Terence Crawford	750,376	4.92%	£2,761.83	£89.16
Óscar Valdez	433,125	6.47%	£1,597.20	£67.68
Manny Pacquiao	6,700,000	0.31%	£16,709.98	£50.16
Dillian Whyte	446,000	2.77%	£1,643.42	£29.84
Chris Eubank Jr	622,256	1.17%	£2,285.81	£17.58
Josh Taylor	217,866	3.09%	£804.15	£16.26
Chris Eubank	123,555	4.27%	£458.46	£12.74
Yordenis Ugás	164,734	2.22%	£607.27	£8.83
Nigel Benn	124,951	2.40%	£462.15	£7.24
Callum Smith	172,659	1.33%	£634.07	£5.55
Ricky Hatton	323,968	0.53%	£1,190.51	£4.15
Liam Williams	47,101	3.28%	£294.85	£3.73

Is Instagram or Twitter better for boxers?

Twitter is an extremely popular platform, but Instagram seems to be trumping it. It is rapidly becoming a favourite platform, and its visual nature makes it ideal for boxers hoping to share promotional content, products, or even boxing merchandise.

Whether it's Deontay Wilder's advertising deal with Everlast or Logan Paul's many promotions, including with Nike, boxers have multiple income streams with some depending heavily on their social influence.

The average Twitter actual worth per post across the 25 boxers worked out at £40.97, while the Instagram average was £374.77. With a greater engagement rate on Instagram and more earning potential, boxers should be using this social media platform more. Do you agree? Join in the discussion on our social media.